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TPN UK
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We are a Dynamic-Retail Marketing Agency

Born in tradition, fuelled by curiosity and innovation,
living at the intersection of traditional and digital retail.
We help our clients reimagine retail.

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Retail is in our DNA. It’s what we do.

TPN - Our Story

Over the last 30 years, TPN has helped pioneer the way many of the world’s leading brands and retailers envision the retail landscape.

We’ve set the bar, and raised it — and continue to do so.

Built on a solid foundation of retail and consumer insights, TPN has dedicated itself to delivering great service, smart thinking and big ideas. Our client roster includes many household names, from iconic brands to world-class retailers, and boasts many working relationships that span more than a decade.

Working with us, you are assured of the quality thinking and innovation that you would expect of a global agency with the passion and flexibility of a cutting-edge boutique.

At TPN we reimagine retail. One big idea at a time.

Our Values

We’re straight-talkers. We only deal in the honest truth. We’ll always tell you how it is, not necessarily what you want to hear. We aim to delight and surprise you, while keeping it simple.
Retail demands practicality. But that doesn’t mean it can’t engage, excite, and energize.

Managing complex dialogues

Dynamic Retail

Today, traditional retail is intersecting with digitally enabled retail; brands, consumers and retailers all live in an on-demand world, where brand accessibility and consistency across all touch points is the difference between winning or not. This is what we call Dynamic Retail.

Selling in this dynamic and disruptive environment is complex. It’s difficult to be on-demand without unlimited budgets. To simplify and overcome the challenge in a world where there are hundreds of ways in which people can engage and experience your brand, we understand how people behave in different modes along the path to purchase. So we adapt our conversation and sync our content delivery to match consumer and shopper behaviours. That’s why we created the Modal Dialogue so that our solutions aren’t one-dimensional.

We’d love to tell you more about it.

Latest Insights

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Our services

Shopper Marketing
  • Integrated Shopper Communications
  • Consumer Experience Programs
  • Customer Experience Programs
  • Sampling
  • POS Design
Retail Digital Technology & Media
  • Mobile & eCommerce connected Experiences
  • In-store Digital Engagement platforms
  • Associate & employee engagement tools
Branded Environments and Experience Design
  • Retail & Branded Environmental Design
  • Bespoke POP Display & Merchandising Systems
  • Aisle Reinvention and planograms
Digital Content
  • Omni-Channel Content Strategy & Generation
  • Social Engagements & Digital Promotions
  • Website Platforms & Design
Retail Sciences
  • Planning and Research
  • Trend and Data Analytics
  • Behavioural insights
  • In-market testing
  • Optimise media channel allocation
  • Store segmentation
  • ROI modelling
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Brands We’ve Worked With

WILLIAM GRANT & SONS

Year Relationship Began: 2015
Relationship: Integrated Communications for grocery retail and on-trade retail marketing across various brands in the William Grant Portfolio. We create insight driven creative solutions for POS, promotional marketing and digital and social activation.
Scope Includes: Integrated Communications, Promotional Marketing, Social Engagement & Digital Promotions
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Barilla

Year Relationship Began: 2012
Relationship: Through a dynamic approach to sports marketing we prefer to think of it as 'marketing through sports', TPN is helping Barilla create new ways to reach their target at retail and beyond. Our strong understanding of shopper attitudes about the pasta category, combined with the challenge of integrating an athlete sponsorship into a marketing campaign built on family togetherness, led to a 360-campaign that allows Barilla to tell an authentic product-attribute story in a unique way.
Scope Includes: Strategy and Activation for Sports Marketing Campaigns
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Muller

Year Relationship Began: 2013
Relationship: Shopper Marketing — Planning and Execution With Muller Quaker Dairy in the U.S., we create informed, insights-driven, innovative solutions for product merchandising, in-store and digital design, and communications along the customer journey. Our role includes taking a holistic approach to engaging the target and ensuring a consistent brand experience throughout the retail space.Muller Scope Includes: Shopper Marketing, Product Merchandising, In-store and Digital Design and Communications
Scope Includes: Shopper Marketing, Product Merchandising, In-store and Digital Design and Communications
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The Hershey Company

Year Relationship Began: 2004
Relationship: For The Hershey Company, TPN delivers omnichannel consumer promotions and shopper marketing programs that resonate across all targets.
Scope Includes: Consumer Promotions, Customer-Specific Marketing and Shopper Marketing
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7-Eleven

Year Relationship Began: 2001
Relationship: TPN and 7-Eleven work as strategic partners to develop retail strategies that drive brand engagement that leads to sales for over 8,200 stores. We strategically plan, manage and execute retail communication elements and activation that elevate the brand experience for the stores unique customers. Committed to continuous improvement, we rely heavily on meaningful insights to maintain relevancy with consumers and shoppers. We are leading the efforts to advance the digital signage strategy at retail as we develop content and management solutions for key 7-Eleven store locations.
Scope Includes: Retail Activation, Content Generation and Development, Retail Merchandising, All In-Store Signage, and Digital Strategy and Signage
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Brita

Year Relationship Began: 2008
Relationship: For Brita, we develop brand and category shopper marketing solutions to drive awareness and sales. TPN develops insights-based, innovative campaigns that merge digital shopper solutions with traditional shopper marketing to further engage shoppers.
Scope Includes: Shopper Marketing and Retailer-Specific
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Bank of America

Year Relationship Began: 2005
Relationship: AOR for Retail Marketing and Digital Retail Communications
Scope Includes: All Retail Marketing Communications and Sales Support Materials, both static and digital assets
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PepsiCo

Year Relationship Began: 1996
Relationship: Building on a long-standing relationship, Tropicana and TPN have set a foundational framework to create value-based programs that consistently innovate and redefine the juice category to keep shoppers and consumers engaged and interested.
Scope Includes: Consumer Promotion, Shopper Marketing, Customer-Specific Marketing, and Event Marketing
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Justin Stephenson

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Justin Stephenson

From his very first agency at MacLaren:Lintas Retail in Toronto Canada, to now leading TPN Retail’s UK offering, Justin has gained a global perspective across all retail channels, managing global brand communications and delivering integrated brand activations. He believes that delivering ROR is as important as delivering ROI in a commercial world where entrepreneurship, innovation and new connections have be to evaluated differently. When he is not enabling brand activations at retail, he has a passion for DIY... an ironic reflection of his hands on approach.

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Ruth Stainton

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Ruth Stainton

Ruth’s 20+ years experience in retail marketing have spanned both client and agency sides, working across diverse categories, from mobile phones to cosmetics and toys to home furnishings. Combining her expertise in managing integrated through-the-line campaigns with her field marketing experience brings a truly practical focus on delivering retail execution at the highest level. Ruth has a driving passion to collaborate with clients to solve their marketing challenges, which has paved the way for building strong and trusted client relationships.
Her major talent at retail therapy (her own) is buoyed by her husband’s regular reminder to ‘breathe’ when clothes shopping!

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Tim Austin

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Tim Austin

In Tim's 20+ years at TPN and in retail, he’s built the agency’s Creative department from the ground up. From 5 to 100+ creatives, Tim has ensured that as the agency grows, our entrepreneurial spirit continues to resonate as we Reimagine Retail. His creative expertise and enthusiasm are fundamental to TPN’s continued success and development. And if Tony Hawk wants to hang out sometime, Tim has a couple of skateboards ready to go.

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Manolo Almagro

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Manolo Almagro

Manolo leads TPN's robust digital and retail technologies practice - cultivating the agency's tools and capabilities across digital, mobile and social platforms. With a diverse global knowledge base across industries, Manolo keeps TPN and our partners up to date with emerging technology and digital trends. Manolo is also a software patent holder, an in-demand speaker and an industry blogger. He's currently using his Google Glass to re-watch "The Adventures of Buckaroo Bonzai."

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Sharon Love

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Sharon Love

To Sharon, retail is a verb. It's not a place but a dynamic state of mind. Understanding and anticipating consumer and shopper behaviour is more than a lifelong career; it is her passion and expertise. For over 25 years, Sharon has worked with top brands and leading retailers to create strong bonds and conversations with shoppers and consumers, helping them deliver "what's next?" and delivering on the agency promise to Reimagine Retail™. Sharon's "everything matters" approach has enabled her to build some of the most productive client and industry relationships and serve as a thought-leader.
And don't challenge her to a cutest dog contest - she'll win.

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Reimagine Client Service

Justin Stephenson

Managing Director

Ruth Stainton

Client Services Director

Tim Austin

Global Chief Creative Officer

Manolo Almagro

Global Digital Retail Technologies Director

Sharon Love

Global CEO

Delivering Connected Experiences

Working with our cross-disciplinary partners, we collaborate to deliver
technology and insight-inspired connected experiences.

Why not give us a call?




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