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Challenge

Regain On-Trade leadership within 3 years by increasing rate-of-sale

Insight

Consumers are driven to live their lives and be unrestrained.

Solution

Provides the retailer with an activation kit and incentives to sell Glenfiddich

Results

TBD

Glenfiddich has fallen to number 3 in the single malt whisky category.

TPN was challenged to help Glenfiddich regain on-trade leadership within 3 years by increasing rate-of-sale.

CONSUMER SOLUTION:

“Your Dram. Your Way.”, promotion was created and aimed to re-engage consumers with the Glenfiddich brand, which celebrates the essence of Maverick and drives rate of sale through a ‘purchase to win’ promotion activated in the on-trade (mainstream pubs, circuit bars).\

To play and enter to win a tailor-made trip to NYC, you must first buy a dram of Glenfiddich 12 year old scotch, scratch your game card to reveal your unique code, and then enter that code online.