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Challenge

Multi channel portfolio campaign

Insight

People want to celebrate together

Solution

#RaiseEmUp2015 to show your support

Results

Average weekly sales +4.2%

William Grant & Sons were the exclusive Spirits and Campaign provider for RWC2015.

As their first EVER portfolio sponsorship deal, the challenge was to create an engagement programme that would work across 8 different brands, linking them all to RWC2015.

DIGITAL:
#RaiseEmUp2015 was an integrated social media led campaign that encouraged participants to enter the competition by sharing a picture of a glass being raised in celebration of RWC2015 for a chance to WIN tickets on a weekly basis. The campaign ran in off-trade, on-trade and travel retail.

ON TRADE AND OUT OF HOME:
Activating within the on trade was key to ensuring that the celebratory collective nature of a shared moment was captured authentically.