Retail Insights Archives - TPN Retail UK

Retail Insights Archives - TPN Retail UK

Posts from Category Archive: Retail Insights

Author: Amber

US and UK Mobile Wallet: A shopping companion

Mobile wallets, the technology inside mobile devices that includes payment software (e.g., Apple Pay, Google Wallet, PayPal and, coming soon, Samsung Pay), have realized a slow yet gradual adoption, but they present huge potential for brands and retailers. In the U.S., while mobile payments accounted for only $52 billion in 2014, that’s expected to hit […]

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Free Whitepaper: Delivering on the Connected Retail Experience

The pressure for brands and retailers to offer consumers a multichannel shopping experience has never been greater. Unsurprisingly, this has resulted in a rush to develop new retail technology; from mobile apps to iBeacon or NFC based marketing campaigns, to interactive digital signage and social media connected review apps… the list goes on. Creating a […]

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Evolution of Gamification in Retail

Gamification is all about leveraging gaming elements that appeal to people for marketing campaigns. With this method, marketers are able to drive high levels of engagement and specific actions. The idea has gained traction since 2010 and marketers have kept innovating with it to drive loyalty and bring customers through retailers’ doors. The Appeal Of […]

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Author: Melanie

Store-within-a-store: A win-win for all

Whether you call it a store-within-a-store, shop-in-shop, concession, in-store shop, or in-store concept, it can be defined as a designated space within a host retailer that is dedicated to a specific brand. While not a new concept, it is continuing to gain traction as retailers and brands innovate and collaborate. Some store-within-stores are now becoming […]

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