TPN UK

TPN Insights

Free Whitepaper: Delivering on the Connected Retail Experience

The pressure for brands and retailers to offer consumers a multichannel shopping experience has never been greater. Unsurprisingly, this has resulted in a rush to develop new retail technology; from mobile apps to iBeacon or NFC based marketing campaigns, to interactive digital signage and social media connected review apps… the list goes on.

Creating a plethora of digital touch points in quick succession in order to keep up with rapidly evolving consumer technology isn’t without danger however. In their haste to be up to date, brands and retailers may be creating a confusing, fragmented shopper journey. This can result in shoppers losing faith in the brand or retailer, risking turning brand advocates into their competitor’s new customers.

The real goal for brands and retailers, therefore, is to achieve a truly connected Omnichannel strategy that seamlessly guides the shopper from one touch point to another, ultimately enhancing, not confusing, their shopping experience.

Want to know more? Download TPN’s whitepaper ‘Challenge Accepted: Delivering On The Connected Retail Experience‘, some of the stats may surprise you!

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Ruth Stainton
Ruth Stainton
client services director

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